Demographics changes pose a dramatic threat to the business models of many transportation and logistics companies.

  TOP 5   
Difficulty Finding Candidates with the Required Skills
Competition for Resources
Lack of Awareness of the Logistics Function
Lack of Interest in Entering Field
Compensation Package is not Competitive

Source: Canadian Supply Chain Sector Council, Canadian Logistics Skills Committee (2005)

new drivers
US Trucking Industry Will Need to Hire
Just to Deal with Replacing Retirees and Increasing Levels of Freight
Industry Challenges
  • Difficulty finding candidates with the required skills

  • Lack of awareness of the logistics function and interest in the field

  • Competition from other industries for top talent can be fierce

  • Larger competitors may have stronger brand recognition

  • A shortfall in reliable drivers and seafarers

  • Changing definition of independent contractors and employees


  • Image of Transportation and Logistics Industry isn't viewed as attractive by most job seekers

  • Many Transportation jobs are considered to be low paying and dead ends

  • High-skilled logistics roles with good pay and advancement potential aren't being considered by talented graduates

  • Competition is key to retain skilled employees

  • Aligning individual and company goals

  • Benefits and working conditions

  • Attracting more women represent a larger labor pool

  • Gender and cultural diversity

  • Corporate responsiblity

  • Strength of the corporate brand can go a long way towards helping an individual company overcome the sector's negative image